Matt Rothe

Designer / Teacher / Farmer





Matt is a co-founder of the FEED Collaborative at Stanford University, where he is an educator-practitioner in design thinking and food system innovation.  Matt is also the founder of Crazy Beta Design, a boutique design thinking consulting agency that designs and facilitates highly customized workshops and executive training sessions, conducts consumer insight research, and provides innovation strategy consulting services.

Prior to his work as a designer and teacher, Matt was a fellow in residence at the Stanford, director of Stanford’s Sustainable Food Program, and an operations executive at both Attune Foods and Niman Ranch. Raised on a 10,000 acre conventional corn farm on the plains of Colorado, Matt's more formal degrees include a BA in Environmental Earth Science from Dartmouth College and an MBA from the Graduate School of Business at Stanford.