Matt Rothe

Designer / Teacher / Farmer





Matt is a co-founder of the FEED Collaborative at Stanford University, where he is an educator-practitioner in design thinking and food system innovation.  Matt is also the founder and principal of Crazy Beta Design, a design consulting agency that provides innovation strategy consulting services, creates and facilitates highly customized workshops and executive training sessions, conducts consumer insight research, and builds crazy beta prototypes of new ideas and concepts.

Prior to his work as a designer and teacher, Matt was a fellow at the Stanford, director of Stanford’s Sustainable Food Program, and an operations executive at both Attune Foods and Niman Ranch. Raised on a 10,000 acre conventional corn farm on the plains of Colorado, Matt's more formal degrees include a BA in Environmental Earth Science from Dartmouth College and an MBA from the Graduate School of Business at Stanford.